The Real Pet Food Co

Tastes and Trust: Navigating the Nutritional Needs of Cats and Dogs

Background

The Real Pet Food Co. (RPF) engaged Insights Exchange to explore the feeding habits, preferences, and values of Australian pet owners.

With a diverse portfolio of pet food brands, RPF sought to deepen its understanding of consumer motivations to better align product offerings with emerging trends and segment-specific needs.

The study aimed to identify actionable opportunities for product innovation, communication strategy, and brand positioning across both the cat and dog food markets.

What we delivered

RPF were able to use the insights to refine brand positioning, develop new communication strategies to improve brand awareness, as well as develop segment-specific campaigns.

Key typologies by species
Brand positioning & gaps
Feeding behaviours by species
Audience messaging preferences

The insights will also enable the team to innovate their product range and new retail opportunities.

“Insights Exchange were a pleasure to work with - they understood the brief and turned it around quickly and were flexible in additional requests in reporting.”

Eloise Hall – Insights Manager – The Real Pet Food Co