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5TH EDITION

2026 Australia
Consumer Trends Report

Eight trends. 965 Australians. The clearest picture yet of how your customers are thinking, spending, and deciding – and what it means for your business.

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What to expect:

  • Cost of living remains Australia’s #1 concern
  • Women are 21% less confident in their retirement preparedness than men
  • Despite being digitally connected, 58% of Australians experience loneliness at least sometimes
  • Are you in a ‘Sandwich Family’? 43% of those with dependent children are also caring for elderly parents
  • 26% more Australians utilise AI in 2025 compared with 2024

Why are these trends important?

  • Track demographic shifts, respond to societal changes to maintain competitive advantage
  • Identify emerging opportunities even within challenging economic conditions
  • Leverage technological transformations reshaping consumer expectations
  • Navigate evolving social dynamics influencing purchasing decisions

Receive the report & position your company for success in 2025 and beyond.

Download our free 2025 Consumer Trends report by adding in your details below

CONSUMER TRENDS - PREVIEW