Why Global Market Research is Essential Before Expanding Overseas
Taking your business to a new market can be an exciting time, especially if you have a successful business seeing rapid growth in your own market. There’s no denying the interconnectivity of the global economy, and it’s understandable why Australian businesses are increasingly looking beyond their shores for growth opportunities. The United States, with its […]
The Power of Online Qualitative Research – Virtual Insights for Fast Growth
Market research rapidly evolves, and online qualitative research has emerged as a game-changing methodology. This digital approach to gathering insights has transformed how researchers, marketers, and businesses understand consumer behaviour, preferences, and motivations. At Insights Exchange, we’ve revolutionised the way businesses access and use online qualitative research, making it more accessible, efficient, and impactful than […]
Top Brand Health Metrics to Track and Measure Your Brand
Brand health metrics are essential for measuring the performance of your brand. These valuable indicators provide insights into how consumers perceive and interact with your company, products, or services. In 2024, simply having a great product or service is not enough. You need to understand how your brand resonates with your target audience and how […]
Trendspotting 2024: Shifting attitudes toward work, housing, and AI, with cost-of-living rising to top of mind for consumers.
Our Trendspotting Report, now in its third iteration, 2024, has charted shifting attitudes toward work, housing, and AI, with cost-of-living rising to top of mind for consumers. Along with economic and financial pressures, polarisation between people in different life stages as well as gendered differences act as awatch-out for brand strategists and marketers as demographic […]
New data shows cost of living impact on women amid gender pay debate
This International Women’s Day, 8 March 2024, we want to tun the spotlight on some of the matters impacting women. Few have been unscathed by the rising cost of living, but it’s something that is weighing far more heavily on the minds of women. In Australia 74% of women vs 65% men rate this as […]
International Women’s Day – ‘The Generation Jones’ often overlooked
This International Women’s Day 2024 we want to turn the spotlight on some of the matters impacting women. Few have been unscathed by the rising cost of living, but it’s something that is weighing far more heavily on the minds of women. In Australia 74% of women vs 65% men rate this as a top […]
Trendspotting – Your USA Today & Tomorrow
The Latest Consumer Trends to Watch As a market researcher and demographer, I have been studying demographic and human behavior trends for over two decades. We have released Demography Trend Reports in both Australia and New Zealand for a number of years, and we are excited to share our first US study: Trendspotting – Your […]
Four Reasons Why Data Can Drive Internal Alignment
You are the Founder or CEO and want to launch a new product to ensure the company hits its growth targets and continues to move forward. The Board is reticent to invest and approve spending without some assurances that this is going to be a success or have a market. There are many that would […]
What Is A Customer Community And How Do You Host One?
So you have a whole bunch of customers that you want to speak to more often, keep them engaged and find out what they think of you. What now? Build a community! Customers want to ensure their voice is heard in a conversation with other humans … not just a bot, NPS survey feedback, or […]
5 Shifts Redefining Australia: Part 3
Not long ago, many Australians assumed they’d one day own a home. Real estate didn’t require a 6-figure executive salary to purchase a cozy bungalow or a charming Victorian; a steady job, down payment and a coat of paint was all it took to call a house a home. But if you’ve browsed real estate […]
