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Unlocking the Global Wellness Beverage Market

case study

No Ugly

Founded 5 years ago in New Zealand, No Ugly has become an established player in the local beverage market. As No Ugly began their international expansion and set up global distribution agreements, they wanted to understand and test concept, appeal, relevance, and competitor sets across five countries – all on a tight budget.
THE BRIEF

No Ugly wanted to:

  • Size the market opportunity for their product in Australia, China, UAE, UK and Spain.
  • Test and measure the level of appeal for their product.
  • Gain local shopper insights to inform media buying and sales.
  • Sense-check marketing communications to adjust for cultural nuances, as well as provide the sales team with local supporting data in their sales pitch.
  • Understand who their key competitors were in each market.

 

Through our global researcher network, Insights Exchange conducted a cost-effective five-market study using our distributed model. This involved deploying a 5-8 minute online survey, translation services and a globally experienced offshore researcher, saving the start-up in excess of $50,000.

THE SOLUTION

Insights Exchange delivered a report answering key research discovery points, and with specific recommendations in relation to:

  • The products lines that should be given priority in each country.
  • The communications channels that should be used to best create awareness of the brand.
  • Pitfalls relating to cultural differences and adapting marketing messages accordingly e.g. Spain vs China
  • Opportunities for future product development in each country.
“We needed answers quickly to make business critical decisions on the launch of No Ugly in Australia and to help inform global distribution opportunities. Insights Exchange were able to provide fast turn-around results and the direction we needed from 5 key markets. Being a small company, we had a tight budget, but they worked around this and thought outside the box to get us what we needed. We look forward to working with them again.”
Aaron Taylor, Founder & CEO
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