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The survey was conducted in April 2023 via a nationally representative survey sample of 1,000 Australians ages 18-80 and interview senior leaders in marketing, advertising, and TV (including SVOD and broadcasting).
The research report was developed into a White Paper and Thought Leadership Report and marketed by The Trade Desk via media, conference presentations and other PR initiatives.
For a copy of the report, please see The Trade Desk.
Key findings included:
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