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The Insights Exchange Approach
Insights Exchange assigned one of qualitative research specialists to conduct in-depth qualitative research using our online community platform by recruiting 35 individuals fitting their ideal potential customer profile . We explored their responses to the Leina & Fleur website, products, brand images, social media (facebook live) events, and other stimulus materials, over the course of 10 days.
Leina & Fleur were provided with insights into:
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