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Through the research program, black.ai sought to understand:
The Insights Exchange Approach
The Insights Exchange team facilitated and moderated a series of in-depth interviews with senior executives and key decision makers in the retail industry. Functions represented included customer experience, innovation, marketing, operations, and technology.
Insights Exchange was able to secure interviews with senior executives from industries including fashion, beauty and cosmetics, liquor, furniture, and QSR.
Insights Exchange delivered to black.ai a detailed summary report of key insights, with supporting verbatims. This was also followed by a later session to discuss questions and thoughts by the black.ai team once they had time to absorb the learnings.
Key deliverables included:
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